Apple vs. Samsung in a Patent War
CNET News 1: “Apple vs. Samsung: 50 suits, 10 countries – and counting”
CNET News 2: “Samsung, Apple CEOs meet without coming to agreement?”
Meritz Investment Bank (Korean): PDF File
A hostile patent litigation between Apple and Samsung started ever since Apple accused Samsung of copying its designs for smartphones and tablet PCs. In response, Samsung dodged back with patent lawsuits concerning the mobile technology. According to CNET News, this litigation chaos augmented into 50 lawsuits against each other in 10 different countries. Apple became wary of Samsung’s ever-increasing market share of the smartphones and tablet PCs.
A smartphone or a tablet PC market can be said to be an oligopoly. There is only a handful of firms offering the product: Apple, Samsung, HTC, Sony, and so on. It is definitely different from a PC components market where there are lots of firms providing the identical product.
As Samsung’s market power is increasing in both the smartphone and the tablet PC market, Apple had opened a Pandora’s Box by filing a lawsuit against Samsung, as it was mentioned above. This has triggered the problem of Prisoner’s Dilemma, of which the ‘players’ in a ‘game’ are forced to choose the option that makes both of them worse off. In this case, the ‘players’ are Apple and Samsung, and the ‘game’ they are playing is the chicken game of patent litigations.

Table based on Game Theory: Prisoner’s Dilemma
This table illustrates the situation that Apple and Samsung is facing. According to the table, whatever the opponent chooses to do, the best option for a player is to file a lawsuit against the opponent. For example, for Samsung, it is the best option for it to file a lawsuit against Apple because the best-case scenario is that it will possibly kick Apple out of the market. The worst-case scenario is that both Samsung and Apple will possibly be kicked out of the market. However, this case is better than Samsung being kicked out of the market while Apple stays in the market with the market gain, in the point of view of Samsung. The reason behind choosing to file a lawsuit is the same for Apple.
As a result, they reach a Nash equilibrium, in which both of them file a lawsuit against each other, making them worse off. The patent lawsuit can be seen as a deadweight loss that is ‘wasted’ in a litigious process. Some people argue that the only people gaining from this situation are the lawyers. Consumers are the ultimate victims of this patent war because the ligation burdens are passed through higher prices for the products Apple and Samsung produce.
However, it should be noted that this ‘game’ of patent lawsuits is repeated numerously, 50 lawsuits as it was mentioned. Meritz Investment Bank’s analyst Lee Secheol anticipated in April that Apple and Samsung would stop and reconcile with each other as the ‘game’ is repeated. He anticipated that both firms would realize that this situation is making them worse off and that they would sit down at the negotiating table.
According to CNET News, CEOs of Apple and Samsung did have a meeting. However, they have never came up with an agreement. The fact that they had a meeting to reconcile showed that both of them realized they were in a situation of prisoner’s dilemma. However, their disagreement over withdrawing from a patent war also showed that this issue has become somewhat emotional, which makes it beyond the problem of prisoner’s dilemma.
Consumers should realize that this is not only doing harm to both the companies but also doing harm to themselves. This patent war will inevitably lead to an increase in the prices of products that Apple and Samsung produce and will significantly limit the number of choices that consumers can make if one of them are kicked out of the market as a result of a lawsuit. Also, the products they purchase may be limited in functions or features due to the patent constraints.














IA Commentary 3
December 17, 2010 · Filed under Current Issues · Tagged 3, commentary, deaweightloss, EU, fta, IA, Korea, protectionism, tariff
ECONOMICS COMMENTARY COVERSHEET
Economics Commentary Number: 3
Title of extract: European Union and South Korea Sign Free Trade Agreement
Source of extract: International centre for trade and sustainable development. (2010). 14(35), Retrieved from http://ictsd.org/i/news/bridgesweekly/86983
Date of extract: November 4th, 2010
Word Count: 738
Date the commentary was written: November 8th, 2010
Sections of the syllabus to which the commentary relates: Section 4
Section: 4
Candidate Name: Sang Keun Kim
Candidate Number:
International Centre for Trade and Sustainable Development(ICTSD) reported that the European Union and South Korea signed a free trade agreement (FTA) on October 6th, 2010. Free trade agreement is an agreement to form a type of trade bloc between two or more countries to eliminate protectionism barriers such as tariffs and quotas. Tariff is a taxation imposed on any product when it is imported into a country. Also, quotas are limitation set on the number of imported good allowed in the country. In this commentary, the focus will be on the Korean side of the market, not the European market.
ICTSD reports that the FTA agreement will free almost all of the trade and eliminate 99% of European tariffs and 96% of Korean tariffs on imported goods. This elimination of tariffs will help markets between EU and Korea to eliminate dead weight loss, which is a cost caused by economic inefficiency.
By initiating free trade, EU and Korean markets will be able to get rid of the deadweight loss from the tariffs. Deadweight losses are costs that are caused by inefficient industries spending their resources inefficiently, and these costs are often passed on to the consumers. As EU and Korea initiate FTA, the prices of products will decrease from P(tariff) to P(world). Subsequently, the deadweight losses caused by inefficient industries are eliminated, getting rid of the burden off the consumers’ hands.
As EU and Korea get rid of the tariffs, there will be benefits for the consumers for several reasons. According to ICTSD, the Europeans will gain in chemicals, pharmaceutical, electronics, alcoholic beverages, and agricultural sectors. In other words, this means that the Europeans are efficient in these sectors and they have the ability to supply at the price of P(world), which is way cheaper compared to how Korean industries are supplying at P(domestic). Therefore, the Korean consumers benefit from a fall in price from P(domestic) to P(world) in these sectors. Also, the quantity demanded from the Korean consumers will increase from Q1 to Q2 due to its decreased price. So the consumers who could not buy the products from Q1 to Q2 now benefit from the EU-Korea FTA by the decrease in the price of the products. However, this will be especially bad for the Korean industries in these sectors. As it is illustrated in the diagram, their share of the market decreases from Q(domestic) to Q1 due to the EU-Korea FTA.
The efficient industries compared to other countries’ industries will benefit from gain in the share of other countries’ market by the FTA. These industries are most likely that they will not be badly affected by the FTA and will not lose any of the market shares within the domestic market. In the point of view of European industries in chemicals, pharmaceutical, electronics, alcoholic beverages, and agricultural sectors, these industries will not lose any of the market shares from the Korean industries in these sectors due to their competitiveness and efficiency. To illustrate, the Korean industries in these sectors will not be able to take away the European market due to its high price of P(world) compared to European industries’ price of P(domestic). Therefore, the supply curve will be above the equilibrium point and the Korean products in these sectors will not be appealing to the European consumers.
On the other hand, the Korean industries in automobiles, ships, and mobile communications sectors, they will not lose any of the market share from the European industries because of their cheap price of P(domestic) compared to P(world) of European industries.
In conclusion, the EU-Korea FTA will have a great impact and significance to both economies. There would be a losses and wins from both sides. However, the FTA is worth a try due to the elimination of deadweight losses caused by inefficient industries that are causing great burden on consumers. The elimination of deadweight losses mean the elimination of the inefficiency, and this will bolster the industries to be efficient as possible. Thus, this will benefit not only the consumers but also the industries because it will help them to be competitive in the global market. Increase in the competitiveness and efficiency will help the industries to export their goods and gain profit like how the other efficient foreign industries did. Also, the increase in the trade will greatly contribute to subside the ever-rising unemployment rate, which is troubling both the sides.
Word Count: [738 words]
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